Working for a nonprofit means always looking for ways to raise funds. While being creative is key, it’s only half the equation. Having a fresh exciting event is great, but pulling it off successfully should be your main focus and goal. A successful event means you reached your financial expectations, provided excellent service and an enjoyable experience to your client or guest, created awareness of your mission and most importantly set yourself up for hosting the same event next year with even more success. You will find that if the event is well received, your supporters will look forward to attending again and want to share the experience with new potential donors. And so your event grows and becomes more successful. Isn’t it nice to know not all cycles are vicious!
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Catherine Rohrstaff is Challenge Aspen’s Business Development Manager.
